Greening Energy Marketing - 1543 Words

Images of pristine lakes, lush forests and unspoiled natural regions do not necessarily elicit thoughts of oil extraction, clear-cutting or the damming of rivers for the production of energy and commodities. Nevertheless, corporations often draw from symbolically rich environmental imagery and fasten it to advertising campaigns in an attempt to bolster a socially conscious image. In this process of â€Å"greenwashing†, corporations reputations and products are intimately linked to promotional culture by attempting to represent itself as sustainable, progressive, and trustworthy in the public eye while ignoring the implications of unethical production and excessive consumption. This paper will evaluate how and why environmental imagery and rhetoric is appropriated by commercial interests, examine the implications of individuated, market-oriented and parodic discourse, and address the lack of substantive actions of these claim. Based on this research, this paper argues that unde r promotional culture, the appropriation of environmental responsibility rhetoric and imagery sterilizes environmental politics. The commercial uses of environmental politics is intimately connected to promotional culture. Wernick (1991) identifies promotion as a phenomenon that moves beyond advertising to sell a corporate image or a commodity. In his seminal work, he argues that promotional culture signals a shift towards an intensification of cultural commodification. Promotional logic, he states, isShow MoreRelatedHow Marketing Strategy For Green Marketing Essay1267 Words   |  6 PagesTHINGS TO KEEP IN MIND WHILE GREEN MARKETING ARE:- 1. KNOW YOU RE CUSTOMER: Make sure if the consumers are aware of about the issues that your company attempts to address. For example:- Whirlpool learned the hard way that consumers wouldn t pay extra for a CFC-free refrigerator because consumers didn‘t know what CFCs were 2. SPREADING AWARENESS IN CUSTOMERS: It is important for the customers to be made aware about the green product. It is also important to educate them about why the companyRead MoreThe Corporate Greening And Corporate Sustainability1571 Words   |  7 Pagesleadership in the corporate greening and corporate sustainability. Essay also elaborates the how the leader can help the environment from the current corporate issues like climate change, global warming etc. Also the leaders play an important role in the corporate governance. Although we need to understand what is corporate greening and corporate sustainability. The issue of the greening and the sustainability is the significant and most complicated. Over the past few decades, greening in its various modesRead MoreGreen Marketing, Environmental Marketing And Ecological Marketing1289 Words   |  6 PagesNumerous individuals trust that green marketing alludes exclusively to the advancement or publicizing of items with ecological qualities. Accordingly green promoting consolidates an expansive scope of exercises, including bundling changes, changes to the generation process, item adjustment and in addition changing or altering publicizing. Almost all the governing institutes and regimes around the world have concerned about green marketing activities that they have endeavored to regulate them. ForRead MoreCase Study : Greening Of Management1336 Words   |  6 PagesChapter 11: â€Å"Greening of Management† The concept of â€Å"greening of management,† describes the actions taken by managers of all levels within organizations to align their interests with environmentally-friendly interests. More specifically, it is the practice of implementing ecosystem-friendly practices in their everyday management decisions. A prime example of â€Å"green management,† can be found through the â€Å"khaki conservation† of the United Kingdom military. The UK military has utilized â€Å"recycling (practices)Read MoreThe Workforce Of Today Is Made Up Of Individuals From Diverse Backgrounds1668 Words   |  7 Pagesrole to play in the current and future workplace. The productivity of any business increases under those circumstances where the employees work as a team. Business initiatives in the 21st century such as total quality management are dependent on high energy and effective group efforts. In the workplace, teamwork allows for the effective and efficient use of labor. Through teamwork, organizations can enhance their productivity through the maximization of the skills and strengths of the team members, andRead MoreAdvantages and Disadvantages of Going Green662 Words   |  3 Pagescustomers †¦are unwilling to pay more for green products (Bullen, 2009). Another challenge for a company is being able to find out what resources are available when it comes time to make green changes; using alternative energy (solar, for example) is an excellent start to the greening of a company but a survey by the National Small Business Association shows 30% of businesses are unaware of local utility assistance programs (Bullen, p. 2). Money is always a challenge when going green: the GallupRead MoreCis 580 Paradigmatic Software Development Term Paper2477 Words   |  10 Pagesin the computing industry use up a lot of energy resources but the truth is software components are also capable of causing damage. Although we may think software systems don’t consume energy directly but indirectly, by affecting hardware utilization, which indirectly leads to energy consumption, if a system requires large amounts of computer resources to complete a task the load falls on the hardware components which ultimately which leads to lofty energy consumption. Therefore, it’s important toRead MoreIs Big Data Analytics A Supply Chain Just More Hype? Justify Your Answer1706 Words   |  7 Pagesthat one is engaging in they always want to go green. Most of the new legislation and consumer awareness are demanding that the companies and businesses should take the required actions to enhance the environment. The companies s hould have a good marketing strategy and a good communication network and good plans in order to be greener in its supply chain operations. How does technology help to reduce waste and improve the Green Supply Chain? Most of businesses are adapting the new technologies; theRead MoreGreen Marketing5158 Words   |  21 PagesGREEN MARKETING Abstract: This report analyses the integration of environmental issues into the marketing planning by marketers and the strategies adopted by them to market their products and services. This study emphasises that â€Å"Proactive green marketers† adopting a free market system in their values are the most genuine group in implementing green marketing voluntarily and seeking competitive advantage through environmental friendliness. The study further delves in to the green consumer segmentRead MoreTo what Extent is Corporate Social Responsibility Beneficial to a Company’s Performance?1078 Words   |  5 Pages.. [and] ... enhance firm efficiencies and drive down operating costs.† Being environmentally proactive diminishes the time and effort to adapt to new rules. For example, General Mills saved more than US$600,000 after installing meters to monitor energy usage on several pieces of equipment at its Covington, Ga., plant (General Mills, 2011). CSR measures can also reduce cost by heightening the motivation and commitment of employees. Employees’ personal identities are partly linked with the companies

White-Collar Crime and Criminals Essay - 2718 Words

There are many definitions of white-collar crime. (Edelhertz, 1970) White-collar crime - â€Å"An illegal act or series of illegal acts committed by nonphysical means and by concealment or guile, to obtain money or property, to avoid the payment or loss of money or property, or to obtain business or personal advantage.† (Edelhertz, 1970) White-collar crime are crimes can be committed by: â€Å"persons working on an individual basis for personal gain in a non-business situation (personal crimes); crimes in the course of their occupations by those operating inside businesses, Government, or other establishments, or in a professional capacity, in violation of their duty of loyalty and fidelity to employer or client (abuses of trust); crimes†¦show more content†¦(Edelhertz, 1970) White-collar criminals can only be successful if the victim is ignorant and negligent. (Edelhertz, 1970) Difference between white-collar crime and other types of crime is that white-collar crim e generally requires the victim to comply in being victimized in contrast to murder, robbery, assault or rape. (Edelhertz, 1970) Difference - other types of crime create a clear representation there has been a violation, despite the fact that the identity of the perpetrator may not be known. (Edelhertz, 1970) This is not the case with white-collar crimes, where victims may never know that they have been victimized and if they do find out it is well after the fact. (Edelhertz, 1970) In regards to the criminal justice system, the laws are implemented differently for white collar criminals than for others. (Sutherland, 1944) Three factors resort in this difference in how white-collar criminal are treated: status of the business man, the movement away from reprimand, and the somewhat unorganized resentment of the public against white-collar criminals. (Sutherland, 1944) First factor - provoking business may result in a reduction in regards to political gain. Legislators do not recognize business men as the typical criminal. (Sutherland, 1944) Second factor – due to the status of business men there are not a lot of precedents in regards to laws of white-collar crime. (Sutherland, 1944)Show MoreRelatedWhite Collar Crime And Criminal Behavior1534 Words   |  7 Pagescomprehend and explain criminal behaviours. These theories investigate many different aspects of the causations of crime and those at risk of criminal behaviour. White collar crime is a term founded less than a century ago within 1939 by Edwin Sutherland. He identified white collar crime as crime committed by a person of respectability and high social status in the course of his occupation (Hirschi, 1987, pg 953). Sutherland strived to explain all types of crimes. He proposed that crime occurred beyondRead MoreWhite Collar Crimes And Criminal Offences1238 Words   |  5 Pagesthe last decade, check fraud has declined in recent years, and cyber crime is surging† (Scanio and Ludwig). Fraudu lent activity is everywhere. It is a crime even though there are no victims. Scams, price fixing, wiring accounts, fraud of all sorts, etc are all types of white-collar crimes. Not all crimes that are committed are even performed by the Chief Financial Officer. It has become more accessible, to commit these crimes, with the mass amounts of internet and cellular towers available. WhileRead MoreCriminal Theories On White Collar Crime962 Words   |  4 Pagesassignment, you will examine the various criminal theories that were discussed in the reading. In a page or two, explain which theories best explain white collar crime. The Strain Theory does a suitable but not a great job of explaining white collar crime. Therefore, in the Strain Theory it talks about the contextual anomie/ strain theory. while examining this theory, I discovered it to be the most compelling in our constant battle with white collar and corporate crimes. Ever, since the beginning of recordedRead MoreHow Does the Criminal Justice System Respond to White Collar and Corporate Crime?2543 Words   |  11 PagesHOW DOES THE CRIMINAL JUSTICE SYSTEM RESPOND TO WHITE COLLAR AND CORPORATE CRIME? White-collar crime poses a vexing problem for the criminal justice system (CJS). It is an enormously complex global issue that is growing rapidly and is a cross-border problem. White-collar crime is viewed differently in contrast to conventional crime as generally the public associate crime with street crimes such as robbery, burglary or homicide. Affluent and privileged persons who enjoy an elevated socialRead MoreEssay about The Invincible Criminal1400 Words   |  6 Pages1996 report of the National Criminal Justice Commission estimated that the annual cost of white-collar crime is between $130 billion and $472 billion, seven to twenty-five times greater than the cost of conventional or street crime (Conklin, 2010, P. 71). White-collar crime in America is considered larceny committed by the wealthy, respected, and legitimate enterprise which is not set up or intended to go out of business like an ordinary fraud or con game. White-collar crime offenses may involve forgeryRead MorePenalties for White Collar Crime Essay1101 Words   |  5 Pages White collar crime has been discussed more frequently in the last few years. The news has made society aware that white collar crime occurs almost as often as other criminal activity. In fact, white collar crime is one of the most costly crimes. It is a billion dollar criminal ind ustry. White collar criminals seem to continue to engage in the criminal practices because there is no set standard in the penalties given to those that are caught. A look into the public’s perception on whetherRead MoreUnderstanding White Collar Crime1023 Words   |  5 PagesUnderstanding White Collar Crime Donald J. Joslyn Tri County Tech Understanding White Collar Crime In the United States, there are many different types of crimes that are committed. One type of crime that is considered non-violent would be white-collar crime. Under white collared crimes there are hundreds of different types of crimes that would fall under this category. Sociologist and criminologists have come up with many different theories to what white-collar crime is and what type of peopleRead MoreWhite Collar Crime Is A Serious Issue Essay1124 Words   |  5 PagesWhite collar crime is a serious issue in the United States. White-collar crime is â€Å"a crime committed by a person of respectability and high social status in the course of his occupation† (cornell.edu). Examples of such offenses include bribery, credit card fraud, insurance fraud, bank fraud, blackmail, extortion, forgery, securities fraud, tax evasion, embezzlement, repair scams, Ponzi and pyramid schemes. These non-violent crimes are responsible for an estimated $250 billion to $1 trillion inRead M oreEssay on White-Collar Crime Vs. Street Crime1070 Words   |  5 Pages headline news, or daily criminal activity. Shootings, stabbings, homicides, etc. are all discussed by media anchors these days. This causes most everyone in our society to become familiar with crimes that are considered street crimes. What most people don’t hear about on the news is what is considered white-collar crime, sometimes known as corporate crime. White-collar crime not only is less reported in the media but also receives weaker punishments than street crime. This paper will first discussRead MoreTypes of White Collar Crime686 Words   |  3 PagesName Tutor Course Title Date Submitted Types of White Collar Crime: There are different types of criminal offenses since a criminal act can be regarded as a specific type of offense based on the nature of crime. The various types of criminal activities have developed to become more than a single problem to nearly all criminal justice systems across the globe. The main reason for the divergent classification of criminal activities is because they occur in different settings and are conducted

Sick Around the World Video Analysis free essay sample

What does universal health care mean? Which countries in the film have universal health care? Universal healthcare or universal coverage refers to a scenario where everyone is covered for basic healthcare services, and no one is denied care as long as they are legal residents in the geography covered. Countries that have universal health care coverage are United Kingdom, Japan, Germany, Switzerland and Taiwan. Although all five countries that was discussed in the video Sick Around the World, have universal healthcare coverage, each health care policy are uniquely designed to meet the needs of the people. The United Kingdom provides public healthcare to all I-JK permanent residents may receive free health care service at the point of need which is paid through taxes. In addition, each also has a private healthcare sector which is considerably smaller than its public equivalent, with provision of private healthcare acquired by means of private health insurance, funded as part of an employer funded healthcare scheme or paid directly by the customer. We will write a custom essay sample on Sick Around the World Video Analysis or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Also, they are the only country that was discussed that had a GP or General Practitioner. The GP acts as a gatekeeper in assisting patients in receiving specialized are. Japans universal coverage was another country that was investigated. It provides health care services to approximately one hundred and thirty million people and only uses eight percent of the countrys GDP (gross domestic product). Germany has a universal health care plan that can cover everyone with the option of opting out and selecting a private company for health care services. The insurances premiums are based on an individual income. Obamas idea: Starting in 2014, middle-class families and individuals who dont have insurance through work can get tax credits to help them buy affordable overage on the new health insurance exchanges. Through the new health insurance exchanges or through employers, Americans will be able to purchase affordable health coverage at lower rates, and many will be eligible for tax credits to help lower costs. Employers who choose to offer employees health insurance can receive tax cuts of up to 35% of premiums this year, and up to 50% in 2014. More than 60% of small employers will be eligible for these tax cuts. Starting this year, children will no longer be denied insurance due to pre-existing conditions, and adults with pre- xisting conditions will have access to a temporary high-risk insurance pool. Starting in 2014, discrimination against pre-existing conditions will be banned completely. In 2007, 62% of all bankruptcies filed in the United States were linked to medical expenses. Health reform will prevent bankruptcies by capping annual out-of-pocket costs for families who receive insurance through the exchanges or a small business. In the United States, insurance companies can deny coverage to people who are sick or who have pre-existing conditions, and they can make a profit. How do these wo factors impact American health care? A pre-existing condition is a health problem that existed before you apply for a health problem that existed before you apply for a health insurance policy or enroll in a new health plan. A pre-existing condition can be something as common and as serious as heart disease, high blood pressure, cancer, type 2 diabetes, and asthma. These are some chronic health problems that affect a large portion of the population. Even if you have a relatively minor condition such as hay fever or a previous accidental injury, a health plan can deny coverage. In the United States, a pre- existing condition can affect your health insurance coverage. If you are applying for insurance, some health insurance companies may accept you conditionally by providing a pre-existing condition exclusion period In Germany, the rich pay for the poor, the ill are covered by the healthy, health insurance continues with or without employment, and doctors, who are private entrepreneurs, make less money than they did before reform. o Why will doctors in Germany accept less money? o Should the rich pay for the poor when it comes to health insurance? Germany as Europes oldest universal health care system, with origins dating back to Otto von Bismarcks Social legislation, which included the Health Insurance Bill of 1883. In the public system the premium is set by the Federal Ministry of Health based on a fixed set of covered services as described in the German Social Law (Sozialgesetzbuch SGB), which limits those services to economically viable, sufficient, necessary and meaningful services Also it is not dependent on an individuals health condition, but a percentage of salaried income. Typically 10-15%, depending on the public health nsurance company one is in, where half of that is paid by the employer. This system includes family members of any family members, or registered member ( Familienversicherung i. e. husband/wife and children are free). Its a pay as you go system there is no saving for an individuals higher health costs with rising age or existing conditions. With an aging population, there is an intrinsic risk that, in the long run, the burden to be carried by the young and working generations for the higher share of elderly will run the public system into a huge deficit or result in high premiums